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Saturday, January 26, 2008

New Proton Saga Colour

The new Saga comes with 7 choices of colour. This will give customer many options for them to choose. Out of 7, there are a few colour that was consider as a new mixture created specially for the new Saga. I believe Proton will add another type of colour if there are demand by the customer.

1. Zircon Green





2. Solid White





3. Metallic Black





4. Chilli Red





5. Genetic Silver





6. Granite Gray





7. Mountain Blue





Source: www.proton-edar.com.my

Thursday, January 24, 2008

New Proton Saga Commercial: Angkasawan Dr. Sheikh Muzaffar

The second commercial for new Proton Saga is featuring Malaysian first Angkasawan (Astronaut), Dr. Sheikh Muzaffar.



Nice combination.

New Proton Saga Commercial: Alleycats

There are actually 2 commercials for new Proton Saga Commercial. The first one is featuring vocalis for the legendary local band Alleycats, Mr. David Arumugam.

Wednesday, January 23, 2008

New Proton Saga Teaser

It's really a good approach technique / tactic to attrach people when Proton start showing the skeleton model of this new Saga (as per picture below). They also use TV ads for medium to approach potential buyer. Yes, it makes people so enthuse and excited to know and see it all (they really did wonderful job on this part since me also can't wait to watch it live, hehe). So, here some teaser they did.


The skeleton Saga model at exibition


Built up step-by-step Saga demo by Proton engineer


TV advertisement

Proton Saga RED Concept : The Special Edition

Proton Saga Red Concept is basically a special edition of the new Saga. Nowadays it is like a compulsory for every new model to come out with their special edition model. Well, it is actually good because customer have more option to choose either the standard model or the sporty looks and design which they can get from the special edition model.













New Proton Saga Official Launch

The New Saga has been launched officially at 18 January 2008 by the Malaysia's Prime Minister Dato' Sri Abdullah Ahmad Badawi. During the launching, there already 6,000 unit has been booked. The New Saga project is taking less than 2 years (to be exact is 17 months) to be completed, starting from iniation stage until the launching.

Proton is targeted to sell 60,000 units per year. This volume is a reasonable target since the previous Saga model is the most succesful model has ever built. The old Saga has been produced since last 23 years and has been use in more than 40 countries.

The launch of this new Saga is really a good sign for Proton to start going strong back. Proton already has their own engine (Campro), also capable to create our own design (prevously designed by Japanese / Europe engineer), and Malaysian people are started to believe again in Proton. The reason is simple i guess, since Proton no longer bounded with Mitsubihi, proton starting to produced their own product without using outside technologies, well, not 100% now, but sooner or later they will...


Courtesy of Buletin Utama, www.tv3.com.my

New Saga

The new Proton Saga has been launched in January 2008. This is basically to replace the old version of Saga, which is the first model of proton ever produced. As a matter of fact, Saga is most succesful model for Proton compare to other proton's model in term of selling quantity. Therefore, those achievement is sort of a guideline for proton if they want to replace it. Well, from my point of view, i believe Proton is capable to achieve that with the new Saga.




















credit to paultan.org and motortrader.com.my for photos